![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-1.jpg)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/81FqKMKmUWL._AC_UY900_.jpg)
Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry
![Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/81HwKy0vJsL._AC_UY900_.jpg)
Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry
![Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/81GHOkZMwaL._AC_UY300_.jpg)
Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry
![Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry - Amazon.com Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry - Amazon.com](https://m.media-amazon.com/images/I/815S1ZeM9oL._AC_UY900_.jpg)
Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry - Amazon.com
![Fjallraven Kanken Halloween Backpack, Embroidered Fall Leaves Kanken Bag, Autumn Fjallraven Kanken With Embroidery, Autumn Fjallraven Kanken - Etsy Fjallraven Kanken Halloween Backpack, Embroidered Fall Leaves Kanken Bag, Autumn Fjallraven Kanken With Embroidery, Autumn Fjallraven Kanken - Etsy](https://i.etsystatic.com/32494240/r/il/178671/5336757777/il_fullxfull.5336757777_m7ey.jpg)
Fjallraven Kanken Halloween Backpack, Embroidered Fall Leaves Kanken Bag, Autumn Fjallraven Kanken With Embroidery, Autumn Fjallraven Kanken - Etsy
![Fjallraven Kanken Halloween Backpack, Embroidered Fall Leaves Kanken Bag, Autumn Fjallraven Kanken With Embroidery, Autumn Fjallraven Kanken - Etsy Fjallraven Kanken Halloween Backpack, Embroidered Fall Leaves Kanken Bag, Autumn Fjallraven Kanken With Embroidery, Autumn Fjallraven Kanken - Etsy](https://i.etsystatic.com/32494240/r/il/9b5290/5288583788/il_570xN.5288583788_3zzr.jpg)
Fjallraven Kanken Halloween Backpack, Embroidered Fall Leaves Kanken Bag, Autumn Fjallraven Kanken With Embroidery, Autumn Fjallraven Kanken - Etsy
![Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry Amazon.com: Fjallraven Women's Kanken Backpack, Graphite, Grey, Blue, One Size : Fjall Raven: Clothing, Shoes & Jewelry](https://images-na.ssl-images-amazon.com/images/I/61kfhdWvniL._SLDPMOBCAROUSELAUTOCROP288221_MCnd_AC_SR462,693_.jpg)